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Fudge Fancies

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My Sweet Inspiration!

Posted by admin on June 18, 2010

June 15th Evening Gazette

A plasterer turned fudge maker has paid tribute to his gran for spurring him on to follow his childhood dream. Dad-of-one Michael Goodchild has swapped his plastering trowel for a mixing spoon after 24 years in the building trade and set up decorative confection company [intlink id=”2″ type=”page”]Fudge Fancies[/intlink].

Childhood memories of his grandmother, Jean Cassidy, making fudge in her kitchen gave him the idea of starting his own business after plastering work dried up. Michael said “I have great memories of my gran making fudge years ago, and since then I’ve always had a love of cooking.”

“A couple of Christmases ago, I made some fudge for friends and they said I should make living out of it. The market is swamped with plasterers at the moment, there was a lack of work so I began experimenting with [intlink id=”47″ type=”page”]different fudge flavours[/intlink].”

A LEGI (Local Enterprise Growth Initiative) and Business Link grant and some hard work later, he now combines his business with looking after his 21-month-old son, Dylan, while wife Angela works full-time. Michael’s kitchen at his home in Eston has been transformed into mini fudge factory for such delicious flavour creations as sticky toffee, cappuccino and cinnamon to cherry trifle. He only uses organic dairy products and local ingredients from suppliers as Acorn Dairies.

“I prefer fudge-making to plastering,” said Michael, “it’s quite arty and creative. I like coming up with different flavours and seeing it they’re good sellers. Feedback from the farmer’s markets I sell at has been very good. It has been a struggle, I’ve had to come up with a lot of start-up costs, but I’ve had lot of help, including £1,000 from LEGI and £8,000 from Business Link towards my branding, website and packaging design. It’s early stages, but I would love to have a shop one day.”

To view this article on the Evening Gazette website please click here.

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